As the healthcare industry intensifies its focus on prevention and long-term engagement, dacadoo is emerging as one of the key players redefining how individuals interact with their health. Under the leadership of Peter Ohnemus, President & CEO, dacadoo has entered a strategic partnership with Specialist Direct, integrating its AI-driven Digital Health Engagement Platform with the Mira diagnostics and recovery ecosystem.
The collaboration reflects a growing global shift toward connected care where the patient journey no longer ends at recovery but evolves into sustained, data-powered wellness management. Central to this approach is dacadoo’s scientifically validated Health Score, built on more than 400 million person-years of health data, offering users personalized insights, motivation, and continuous guidance.
To delve deeper into the significance of this partnership and what it means for the future of preventive digital healthcare, MedTech Spectrum spoke with Peter Ohnemus. He discusses how AI, behavioral science, and gamified engagement are helping insurers, providers, and individuals move from reactive care to lifelong health management.
What motivated dacadoo to partner with Specialist Direct, and how does this collaboration align with dacadoo’s mission to drive global health engagement through data and technology?
At dacadoo, our mission is to make health engagement accessible, data-driven, and rewarding for everyone. Partnering with Specialist Direct, and by extension Swisstec and the Mira platform, allows us to bring that mission to life in a holistic way.
Mira’s focus on diagnostics and recovery complements dacadoo’s expertise in sustained digital engagement and behavior change in primary prevention. Together, we help people move beyond recovery toward proactive health management supported by science, data, and personalized engagement.
dacadoo’s Health Score is powered by more than 400 million person-years of scientific data. How does this scientific foundation enhance the accuracy and reliability of health insights for users on the Mira platform?
The dacadoo Health Score simplifies complex health and lifestyle data into a single, easy-to-understand number, much like a financial credit score for health.
Its strength lies in its foundation of over 400 million person-years of aggregated, scientific data. This allows dacadoo to deliver insights that aremeaningful and backed by evidence.
For Mira users, that means receiving guidance grounded in solid science and a trustworthy view of their health status and progress over time.
How does integrating dacadoo’s Digital Health Engagement Platform into Mira extend the user journey, from managing recovery to maintaining long-term wellness and preventive health?
Recovery is just the beginning of a longer health journey. Many people lose structured support once they’ve recovered.
By integrating dacadoo’s Digital Health Engagement Platform, Mira extends that journey into ongoing wellness and prevention.
Users can track progress, receive personalized recommendations, join challenges, and access lifestyle guidance within a single connected ecosystem. This continuity helps turn recovery into sustainable healthy habits and long-term engagement.
Personalisation is key in digital health engagement. How does dacadoo’s AI-driven approach ensure that recommendations and challenges remain both scientifically relevant and motivating for diverse populations?
dacadoo’s AI adapts to each user’s unique data, including lifestyle factors, behaviors, and engagement patterns, to create a tailored experience.
It continuously adjusts content, recommendations, and challenges so that they remain both scientifically relevant and personally motivating.
Whether users are building healthier routines, managing stress, or improving fitness, the platform delivers meaningful guidance that resonates across different cultures and lifestyles worldwide.
The new partnership brings a strong focus on gamified wellness programs and lifestyle coaching. What role does gamification play in sustaining user engagement and driving measurable health outcomes?
Gamification is one of the most effective ways to keep people engaged over time. It transforms health improvement from a task into an enjoyable and rewarding experience.
Through team and individual challenges, progress tracking, and recognition, dacadoo motivates users to take consistent, positive actions.
Within Mira, this gamified engagement complements lifestyle coaching and recovery pathways, helping users maintain momentum and achieve measurable progress in their overall well-being.
Looking ahead, how does dacadoo see collaborations like this shaping the future of preventive digital healthcare and insurer or provider engagement globally?
We see the future of digital health in connected ecosystems where digital engagement, health data, and behavioral insights work together to support prevention at scale.
This collaboration with Specialist Direct and Mira is a strong example of that approach. It shows how technology can connect different stages of the health journey and create value for individuals, providers, and insurers.
By combining behavioral science, real-time engagement, and data-driven insights, we are helping shift the focus from reacting to illness toward maintaining lifelong wellness around the world.
