Overture Life, a leading developer of automated IVF technologies and the first company to achieve live births from both robotic fertilisation and robotic egg freezing, announced a strategic partnership with Emitac Healthcare Solutions, a leading distributor of advanced medical and laboratory technologies in the UAE, Saudi Arabia, Oman, and pan-Africa, to bring the DaVitri automated IVF laboratory platform to fertility clinics across the country. The UAE launch follows Overture's recent market entries in Brazil and India, establishing the company's first foothold in the Middle East and reinforcing the rapid global expansion of automated embryology across the world's highest-volume fertility markets.
DaVitri, cleared by the UAE Ministry of Health and Prevention (MOHAP), with regulatory work already underway in Saudi Arabia and Oman, automates vitrification through a regulated, microfluidic system. The platform reduces the operator-dependent variability that has long constrained procedural consistency in embryology. With clearances now in place across the United States, Europe, South America, and the UAE, DaVitri has become the most broadly authorised automated IVF platform in the world. The pattern reflects a deliberate focus on the world's highest-volume fertility markets, where patient demand, clinical ambition, and pressure for reproducible outcomes are converging at the same moment automation has become clinically and commercially viable.
"Last year, Overture was preparing for a global launch. Today, we are operating across four continents, and the pace reflects what the market is telling us, which is that automation is the standard that the leading clinics are adopting now," said Hans Gangeskar, Chief Executive Officer of Overture Life. "The UAE is a strategic anchor for the Gulf. Emitac Healthcare Solutions brings the local accountability, training capability, and service infrastructure that make adoption sustainable, and together we are giving UAE clinics a fully supported path to making robotic embryology the regional standard."
The UAE has emerged as one of the most competitive fertility care destinations in the Middle East, drawing patients from across the Gulf, North Africa, South Asia, and beyond. Yet as patient volumes grow and clinical ambition rises, IVF networks face mounting pressure to demonstrate reproducible outcomes at scale. Variability in egg freezing and warming remains a significant contributor to inconsistent results and repeated treatment cycles, creating both clinical and commercial risk for clinics positioning themselves as international destinations of choice.
For Emitac Healthcare Solutions, the partnership brings to the UAE a platform already validated across multiple international markets, backed by the operational infrastructure, clinical training, and ongoing service continuity that determine whether new laboratory technology integrates successfully into daily clinic operations.
"DaVitri arrives in the UAE already proven across three continents, cleared by leading regulators, and operating in clinics that are setting global benchmarks for reproducible IVF outcomes," said Mohd Kenanah, CEO, Emitac Healthcare Solutions. "Our role is to ensure UAE clinics can adopt this platform with the same confidence and clinical rigour that has driven its rapid international adoption, and to position the country as the Gulf region’s leader in the next generation of fertility care."
