LifeMD, Inc., a leading provider of virtual primary care services, announced the appointment of Tara Scott, MD, widely known as “The Hormone Guru,” as ambassador and clinical advisor for its comprehensive women’s health program. A respected physician, educator, and advocate, Dr Scott will help champion LifeMD’s program while elevating public awareness around critical areas of women’s health, including perimenopause, menopause, hormonal balance, bone density, metabolism, and long-term wellness.

This appointment reflects LifeMD’s commitment to building one of the most thoughtful and comprehensive women’s health offerings in the country. Dr Scott’s voice and expertise will guide outreach, education, and program development, helping LifeMD address aspects of medicine that remain underdiagnosed and underserved.

LifeMD’s virtual women’s health program provides:

Virtual consultations that combine clinical expertise, personalised therapies including hormone treatment, and lifestyle strategies to promote long-term health,

A holistic approach with tiered subscriptions, including lab access, mail-order prescription fulfilment, and dietitian support, and

LifeMD+ membership with 24/7 urgent and primary care access, prescription renewals, and a marketplace of clinically validated wellness products.

“We are honoured to welcome Dr Scott as an ambassador and advisor for LifeMD’s women’s health program,” said Jessica Friedeman, Chief Marketing and Product Officer at LifeMD. “Her leadership, deep expertise, and advocacy are perfectly aligned with our vision to elevate care for women across every stage of life. LifeMD’s women’s health initiative is designed to address the critical, often overlooked needs of women in perimenopause, menopause, and beyond. Dr Scott’s role will ensure we continue to deliver thoughtful, clinically-supported solutions that set a new standard in accessible, expert-led care for women in their healthcare journey.”