API Holdings, India's largest digital healthcare platform and the parent company behind major Indian healthcare brands, including PharmEasy, Thyrocare, Ascent Health, Retailio, and Aknamed, has concluded the third edition of its annual technology hackathon, HackEasy Season 3. Conducted in collaboration with Amazon Web Services (AWS), the 30-hour innovation challenge brought together more than 150 technology professionals across 35 teams to develop AI-powered solutions aimed at improving healthcare accessibility, operational efficiency and digital innovation. Three winning solutions are now being fast-tracked for integration into API Holdings' product and business roadmap.

With AI continuing to reshape the healthcare landscape, HackEasy Season 3 served as a platform for employees to build practical, scalable solutions addressing real-world business and healthcare challenges. This initiative reflects the continued investment of API Holdings in fostering innovation and leveraging emerging technologies for improving efficiency, accelerating decision-making, and enhancing patient and customer experiences across its healthcare ecosystem. Some of the examples of winning AI solutions from HackEasy Season 3 are AI Voice Agent for Order Placement, WhatsApp Order bot for Chemists, AI Agentic Development Workflow & Supply Chain Optimisation. 

Sharing his thoughts about HackEasy Season 3, Rahul Guha, Managing Director and CEO of API Holdings, said, “At API Holdings, we believe innovation plays a critical role in addressing healthcare challenges at scale. HackEasy Season 3 reflects our commitment to fostering a culture of experimentation and technology-led problem-solving, enabling teams to develop solutions that can create meaningful impact across the healthcare ecosystem. The quality of ideas showcased during the hackathon demonstrates the immense potential of AI in improving operational efficiency, enhancing customer experiences, and driving smarter healthcare outcomes. We are excited to fast-track the winning solutions into our product and business roadmap and translate these innovations into real-world impact.

Pranav Saxena, Chief Product & Technology Officer, API Holdings, shared: “HackEasy Season 3 was a tactical proof-point in our transition to an AI-native operating system ( Software 3.0). By compressing the innovation cycle and integrating agentic workflows directly into our core product roadmap, we are architecting for unprecedented operational leverage and system-wide scalability. We are no longer just a digital healthcare leader; we are building the intelligent, modular infrastructure that will define the next decade of healthcare delivery .”